AMCAP | Association of Media and Communication Academic Professionals

Working Groups

The rapid development of digital media technology and its effects on our social, political, economic life cannot be underestimated. Media academics cannot underestimate the penetration and impact of the flow of ideas and information through these technologies. At the same time, they cannot even ignore the challenges and opportunities presented to media education through these technologies. The Working Group aims to initiate points of discussion to look into future challenges of teaching in media and communication and how media academics need to work for collaborative networking skills to work in national and global societies. Furthermore, the discussion will also try to look into possible teaching strategies that need to be worked on to enrich the learning experience of students of media and communication. The objective of the Working Group is just not to do situation analysis but to see how media technologies can complement our efforts to make a better future for ourselves through media education. 


Working Group 2023: 

Learning from Pedagogies: Practices and Possibilities in Media Education held at University of the Punjab, Lahore.


Working Group 2022: 

Character Building and Well-being in (media) Education: What is the Way Forward? held at University of Okara, Okara.


Wroking Group 2021: 

Media Education and Research in Digital Ecologies: What is the Way Forward for Academia? held at Fatima Jinnah Women University, Rawalpindi.


Working Group 2020:

Media's Impact on Socioeconomic Progress and Social Justice held at Bahria University Karachi Campus, Karachi.

I): CPEC as a Game Changer

II): Bridging the Communication Gap: Bringing Social Development Initiative to the Grassroots

III): Portrayal of Gender Equality and Social Justice in Media

IV): ICTs: The Pull String for Developing Countries

V): Media Ethics in Reporting Economic Crisis and Social Injustice

VI): Media Education: Building Human Resource for Future Market


Working Groups 2019:

Media Education: Addressing Challenges and Seizing Opportunities held at SZABIST, Islamabad.

I) New Media Challenges and Opportunities for Media Education

II) Emerging Ethical Issues in Media: Challenges in Media Education

III) Conflict Communication: From Challenges to Opportunities