The Association of Media and Communication Academic Professionals (AMCAP) is a collective effort of prominent communication scholars to promote research and address gaps in media and communication education by bringing academics of the field under one umbrella.

Established in 2017 under Musarat Jamal Khurshid (MJK) Trust the Association of Media and Communication Academic Professionals (AMCAP) is an independent association to promote mutual exchange of ideas to promote media and communication research and education. AMCAP is an initiative to bring academics from media departments to join hands to share ideas and get equal opportunities of sharing and learning.

          Association of Media and Communication Academic Professionals (AMCAP) is based on the philosophy that media education should be a deliberate effort to establish and nurture an organic relation between individual and society. This relation can only be achieved through an orderly transmission of collective experiences and expertise. AMCAP is a collective forum for communication scholars to promote research and education in the field of communication /media /journalism. It is an independent association to build collaborations to bring educational institutions and resources of Pakistan under one umbrella where mutual exchange of knowledge can benefit all. With this aim to pool resources, AMCAP invites all academics of public and private universities and colleges offering mass communication, media studies, journalism, television and film studies, to be member of AMCAP.