AMCAP | Association of Media and Communication Academic Professionals

Political Communication


The inception of an exclusive Political Communication Section within AMCAP stands as a crucial initiative, emphasizing the vital function of communication in the realm of politics. Political communication is the linchpin connecting citizens with government, political parties, and the decision-making process. This section is of immense significance as it addresses the growing need to comprehend the dynamics of political discourse, campaign strategies, and the impact of media on political narratives.

The Political Communication Section will be at the forefront of academic research, serving as a platform for in-depth study, scholarly discourse, and the advancement of knowledge in this field. It will delve into topics such as political advertising, campaign communication, the role of social media in politics, public opinion, and the shaping of political identities. Through supporting research, curricular enhancements, and educational advocacy, this section's goal is to equip individuals with the ability to engage in critical analysis of political communication, thereby nurturing an enlightened and discerning populace. This mission is in alignment with AMCAP's fundamental commitment to academic advancement and the advocacy of responsible media practices in the context of politics.

Section Chair

Ayesha SADAF | Lecturer | Ph.D Scholar | International Islamic University,  Islamabad, Islamabad | IIUI | Media & Communiaction St | Research profile

  Dr. Ayesha Sadaf


Department Of Media and Communication Studies

International Islamic University, Islamabad



Topics this section may include:

  • Exploring the language and rhetoric used in political communication, including speeches and debates.

  • Analyzing the methods and techniques employed in political campaigns, including advertising, messaging, and public relations.

  • Investigating how communication influences public attitudes and political engagement.

  • Understanding the role of media in shaping political narratives, including framing and agenda-setting.

  • Exploring how individuals and groups construct and communicate their political identities.


We encourage all the AMCAP members to participate for our future activities/projects that are related to communication competencies to meet the new challenges and influence the emerging opportunities for innovation to bring social and behavioural change in the society.