AMCAP | Association of Media and Communication Academic Professionals

Film Studies

Film, as an art form and a medium of storytelling, plays a pivotal role in shaping our collective imagination and reflecting the human experience. This section is of immense significance as it delves into the art, history, and impact of cinema, providing a platform for scholarly research, critical analysis, and the dissemination of knowledge.

The Film Studies Section will serve as a central hub for in-depth academic exploration, offering insights into the art of filmmaking, cinematic history, and the social, cultural, and political dimensions of cinema. It will encompass topics such as film theory, the analysis of cinematic narratives, the study of influential filmmakers, and the role of film in reflecting and challenging societal norms. This section aims to foster a deeper appreciation for the art of filmmaking and equip individuals with the analytical tools to critically engage with cinematic content. 

Section Chair

Dr Rabia Noor - YouTube

Dr. Rabia Noor

Assistant Professor


School of Creative Arts

The University of Lahore, Lahore


Topics this section may include:

  • Exploring the evolution of cinema as an art form, including major film movements and their impact.

  • Examining the diversity and cultural significance of national, regional, and international film industries.

  • Investigating postmodern elements in contemporary film and storytelling.

  • Studying different film genres, from drama to science fiction and beyond.

  • Investigating the power and impact of non-fiction filmmaking.


We encourage all the AMCAP members to participate for our future activities/projects that are related to communication competencies to meet the new challenges and influence the emerging opportunities for innovation to bring social and behavioural change in the society.