AMCAP | Association of Media and Communication Academic Professionals

Digital Media

The establishment of a dedicated Section on Digital Media within AMCAP represents a pivotal stride in recognizing the evolving landscape of media education and practice. This specialized division underscores the increasing significance of digital media in our modern world. Digital media undeniably revolutionized the way we interact, consume information, and express ourselves. With its ever-expanding influence on society, it has paved the way for the emergence of digital humanities, an interdisciplinary field that explores the intersection of technology and humanities disciplines such as literature, art, history, and more. This dynamic field not only investigates how digital tools and methodologies can enhance traditional scholarly endeavors, but also seeks to explore new perspectives, preserve cultural heritage, and foster collaboration. As a section operated under AMCAP, we will delve into the exciting realm of digital media and digital humanities, fostering fruitful discussions and promoting innovation within this rapidly evolving domain. By focusing on this rapidly evolving field, we aim to equip our members with the skills and understanding necessary to navigate the digital age while contributing to the advancement of digital media education and responsible practices, which aligns with AMCAP's commitment to academic excellence.

Section Chair

BNU > SMC > Faculty Staff

Rana Faizan Ali

HoD & Assistant Professor


School of Media and Mass Communication

Beaconhouse National University, Lahore



Topics this section may include:

  • The role of digital media in fostering creativity, collaboration and innovation 

  • The theoretical and methodological approaches to studying digital media and digital humanity 

  • The ethical and legal issues related to digital media, such as privacy, security, copyright, accessibility, censorship etc.

  • The trends and challenges of digital media in the 21st century, such as social media, artificial intelligence, big data, etc.

  • The social, political and cultural impacts of digital media, such as identity, communication, participation, and activism 

  • The trends and challenges of digital media, such as innovation, convergence, globalization, and sustainability

  • The principles and practices of digital media design, such as typography, layout, color, interactivity, and usability


We encourage all the AMCAP members to participate for our future activities/projects that are related to communication competencies to meet the new challenges and influence the emerging opportunities for innovation to bring social and behavioural change in the society.