AMCAP is the first independent, voluntary, association of media academics in Pakistan founded in 2017 under the Musarat Jamal Khurshid (MJK) Trust. It is a collective effort of communication scholars from all over Pakistan to promote research and address gaps in media and communication education by bringing all academics of the field under one umbrella. It is a largest association to build collaborations among educational institutions of Pakistan where the mutual exchange of ideas and experiences can benefit all.