AMCAP | Association of Media and Communication Academic Professionals

Development Communication

The primary goal of the Development Communication Section is to foster an inclusive understanding of development challenges and communication strategies in Pakistan by amplifying the glocal perspectives in theory and research. We encourage knowledge, scholarship, empirical contribution and qualitative debates through various multidisciplinary perspectives and disciplines related to media and development communication. New Communication technologies have developed rapidly in the past decade that offer the new opportunities to engage people in a process to bring social change. At the same time, new challenges such as climate change, pandemics and epidemics and changing demographics and rapid urbanization have posed the need for innovation in the development and communication sector. This section thus serves as a platform for both established and emerging scholars from developed and developing countries interested in the aspects of development communication to bring innovative ideas and participate in a glocal academic and research community via special section talks/webinars, AMCAP international conferences, AMCAP spring schools and other media education related activities.

Section Chair

University of the Punjab

Dr. Ayesha Ashfaq


Department of Development Communication, 

University of the Punjab, Lahore, Pakistan




Topics this section may include:

  • Exploring the integration of indigenous knowledge systems in development communication initiatives.

  • Investigating effective communication strategies in disaster-prone regions and their role in disaster preparedness and response.

  • Analyzing the impact of rapid urbanization on communication and development challenges in urban areas.

  • Studying how media can drive social change in the context of development and community engagement.

  • Investigating the intersection of gender issues and development communication, with a focus on gender equality and women's empowerment.

  • Examining how communication strategies can address the challenges of climate change and promote sustainable practices.

  • Analyzing health-related communication in the context of development projects and public health initiatives.

  • Investigating the role of community participation and local knowledge in development communication.


We encourage all the AMCAP members to participate for our future activities/projects that are related to communication competencies to meet the new challenges and influence the emerging opportunities for innovation to bring social and behavioural change in the society.