AMCAP's introduction of a dedicated Visual Communication Section signifies the recognition of the central role visual communication plays in the contemporary era. Communication studies equip media professionals with critical analytical tools, enriching content with substantial evidence. Visual communication possesses its distinctive vocabulary and semiotics; without a firm grasp of these principles and elements, one cannot decipher its language. In the modern world, Visual Communication raises several pressing questions, with three primary aspects drawing particular inquiry:
Syed Muhammad Raza Zaidi
School of Creative Arts
The University of Lahore, Lahore
The fundamental objectives of this section are as follows:
Equip individuals with the competencies demanded by the contemporary digital landscape.
Promote the ability to read, communicate, and create content through the medium of visual communication.
Encourage the creation of distinctive semiotics and expressions within visual content.
Enable individuals to craft their own content in visual communication as a narrative tool.
This initiative will contribute to nurturing a generation of media practitioners well-versed in the language of visuals and adept at harnessing its power in the digital age.
We encourage all the AMCAP members to participate for our future activities/projects that are related to communication competencies to meet the new challenges and influence the emerging opportunities for innovation to bring social and behavioural change in the society.