AMCAP | Association of Media and Communication Academic Professionals

Working Group 2019

Media Education: Addressing Challenges and Seizing Opportunities

February 09, 2019


In a collaborative effort to tackle the evolving landscape of media education, three distinct working groups comprising academicians from diverse global regions convened at SZABIST Islamabad in 2019, initiated by the Association of Media and Communication Academic Professionals (AMCAP). The first working group, "New Media Challenges and Opportunities for Media Education", delved into the realm of new media challenges and opportunities for media education. This collective exploration aimed to discern the rapidly changing dynamics of contemporary media, offering insights into how educational systems could adapt and thrive in this digital age.

Simultaneously, the second working group, "Emerging Ethical Issues in Media: Challenges in Media Education" undertook a comprehensive examination of the emerging ethical issues within the media landscape. With ethical considerations taking center stage in media practices, the group explored the implications of these ethical challenges on media education. This discourse sought to formulate strategies that would enable educators to address these ethical quandaries effectively while shaping a responsible and conscientious media industry.

The third working group, "Conflict Communication: From Challenges to Opportunities",  focused on the intricate dynamics of conflict communication within the media sphere. By investigating how challenges in conflict communication could be transformed into opportunities, the group aimed to equip media education with tools to navigate and harness the potential of communication in times of discord. The collaborative efforts of these working groups not only facilitated a deeper understanding of the challenges but also paved the way for innovative solutions and opportunities in the field of media education.

The detail of participants is as follows:


Group 1 Group 2 Group 3

Dr. Elizabeth Aide


Dr. Lee Artz 

Purdue University Northwest

Dr. Rune Ottesen

Oslo University College

Mr. Fahad Mahmood


Dr. Bushra Hameedur Rahman


Dr. Abida Ashraf




Group 1 Group 2 Group 3

Dr. Altaf Khan

FCCU, Lahore

Dr. Saadia Mahmood

University of Karachi

Dr. Faizullah Jan

University of Peshawar

Fakiha Hassan Rizvi

Digital Marketing Consultant

Tahir Bashir

PHEC, Lahore

Dr. Pervez Khan

KUST, Kohat 

Dr. Salma Umber

GCU, Faisalabad

Dr. Saadia Ishtiaq

FJWU, Rawalpindi

Dr. Bakht Rawan

AIOU, Islamabad

Dr. Abdul Wajid Khan

IUB, Bahawalpur

Dr. Sumera Batool

LCWU, Lahore

Sabahat Afsheen

University of Lahore

Ghulam Safdar

IUB, Bahawalpur