AMCAP | Association of Media and Communication Academic Professionals

Working Group 2022

Character Building and Well-being in (media) Education: What is the Way Forward?

February 02-03, 2022


In the stimulating environment of Working Group 2022, held at the University of Okara, Okara, the theme of "Character Building and Well-being in (Media) Education: Navigating the Path Forward" took center stage. This engaging conference unfolded across two parallel sessions, drawing together academicians from diverse universities spanning various provinces of Pakistan. The deliberations honed in on the imperative of cultivating character and well-being among both media students and educators, addressing the nuances posed by contemporary social and technological shifts.

The participants, representing a mosaic of academic backgrounds, fervently exchanged their views and insights, collectively exploring strategies to nurture character development and well-being within the realm of media education. The sessions functioned as dynamic forums where experiences were shared, and innovative ideas were discussed, reflecting the commitment to enhancing the holistic growth of students and educators alike. The overarching goal was to delve into the challenges and opportunities inherent in this domain and to collectively propose actionable recommendations that would chart the course for future initiatives.

The discourse underscored the evolving role of character building and well-being in media education against the backdrop of societal and technological changes. Participants delved into the intricacies of balancing academic rigor with the nurturing of values and personal growth, recognizing the symbiotic relationship between character development, mental well-being, and academic success. The Working Group fostered an environment where academia collaborated to envision a future where media education serves not only as a source of professional knowledge but also as a catalyst for personal development and societal well-being. As the discussions unfolded, the participants illuminated the challenges, exchanged innovative practices, and laid the foundation for a roadmap that envisions a resilient and thriving future for character-centric media education in Pakistan.

The participant details of the two sessions are as follows:


Group 1 Group 2

Dr. Bushra Hameedur Rehman

Department of Journalism Studies, SCS, PU

Prof. Dr. Abida Ashraf

Department of PR and Advertising, SCS, PU



Group 1 Group 2

Prof. Dr. Arzu KİHTİR

Istanbul University. Turkey.

Professor Nico Carpentier

Charles University, Czech Republic

Dr. Zafar Iqbal

AIOU, Islamabad

Dr. Sumera Batool

LCWU, Lahore

Dr. Faiza Latif


Dr. Bashir Memon

University of Sindh, Jamshoro

Dr. Altafullah Khan

FCCU, Lahore

Dr. Imran Saleem

UMT, Lahore

Dr. Saadia Ishtiaq

FJWU, Rawalpindi

Ms. Saima Kausar

Universty of Sargodha

Dr. Zahid Yousaf

University of Gujrat

Dr. Ayesha Siddiqua

University of Central Punjab, Lahore

Dr. Haseeb Ur Rehman

Foundation University, Islamabad.

Dr. Deeba Shahwar

The Women University, Multan 

Dr. Mudassar Hussain 

University of Sargodha

Dr. Haseeb Sarwar

University of Narowal

Mr. Ammaad Khaliq

Dawn News

Dr. Shabana Asghar

LCWU, Lahore

Dr. Ashraf Iqbal

GCU, Faisalabad

Dr. Umair Nadeem

SCS, PU, Lahore

Dr. Zaeem Yasin

LCWU, Lahore

Dr. Shazia Saeed

Islamia college for women, Lahore

Dr. Salma Amber

GCU, Faisalabad

Dr. Arshad Ali

University of Gujrat