AMCAP | Association of Media & Communication Professionals - Lahore

AMCAP Conference 2021

Digital Media Ecologies in the New Normal: Challenges and Opportunities

(February 17-18, 2021)


Digital media ecologies are continuously evolving and posing complex challenges and creating opportunities simultaneously. To meet these changes, humanity requires new attitudes, approaches and skills. In this milieu the current challenges in the field of media and communication are fundamentally different from the past. Digital media ecology is the study of the ecosystem, working within, around, and through technological, political, economic, social, and cultural contexts. Digital media ecologies go beyond the traditional boundaries, stepping into the digital realms of the borderless world. It is more inclusive, humanistic, holistic, and empathetic in conceptualizing issues across disciplines. Contemporary media environments created by digital technology have the potential to influence and to be influenced simultaneously at micro and macro levels. These influences are changing the dynamics of politics, transforming operations of governance, introducing new models of economics alongside diminishing the current business practices, and cultivating new social and cultural norms. All these impacts have become more significant in the covid and post covid (new normal) world that tends to change the human perspective on every aspect of life.

The emerging tech giants, rising digital empires, growing digital hegemony with its consequences for digital privacy, digital media policy, and interpretation of big data demand new ways of thinking. Equally, challenging are the growing ethical concerns about fake news, data security, transparency, and data abuse for both developed and developing countries. The growing vulnerability, uncertainty, complexity, and ambiguity of the world making these concerns more opaque.

To address the above mentioned issues, academia and professionals across all disciplines need to move forward with a collaborative and participatory spirit. There is a need to draw and develop liaisons of scientists, from the pure and social sciences, industry, governments, and NGOs to tap the potentials of digital media for a better future.

Eventually, the ultimate goal of knowledge generation is the improvement of quality of life for society as a whole.

The focus should be on how to devise consensual solutions of intricate interwoven complex social setups through mutual dialogue for more humanistic digital media ecology.

AMCAP-FJWU International Media Conference 2021 aims to go beyond a media-specific approach and plans to opt for a holistic strategy to address common concerns related to digital media ecologies. In this context, this conference invites empirical and conceptual papers from different disciplines such as pure and social sciences, humanities, computer studies, cultural studies, etc. Academic papers with inter-disciplinary, multidisciplinary, and transdisciplinary approaches are welcomed, but not limited to the following themes: Digital media governance; online communities and media ethics; public health communication and digital media; data and information literacy in the new normal; education in the new normal, the new normal in education; digital ecosystems and hegemony; e-commerce in the emerging digital media ecology; digital media ethics; fake news and future of journalism


Conference Plenary and Working Group Sessions:

● Plenary 1: Transdisciplinary Approach in Digital Media Ecologies for the Challenges Faced by Humanity.

● Plenary 2: Public Health Challenges in New Normal: Role of Digital Media.

● Plenary 3: Emerging Ethical Concerns in Digital Media Ecologies: Role of Academia and Professionals.

● Working Groups 1, 2 & 3: Media Education and Research in Digital Ecologies: What is the Way Forward

for Academia?

● Special Session: Stand Up for Human Rights: ‘Recover Better’ by Human Rights Chair University of the


● Closing Session: Digital Media for Good Governance and Role of Leadership


Download Complete Conference Book 2021 Here