AMCAP | Association of Media & Communication Professionals - Lahore

AMCAP Conference 2020

Role of Media in Poverty Alleviation and Social Justice

(February 24-25, 2020)


World is facing challenges of rising poverty, increasing economic inequalities, and social

injustices. The situation in Pakistan is no different where almost 39 percent of Pakistanis live in

multidimensional poverty, where more than 25 percent do not have enough money to satisfy

their basic needs. This situation is far from the vision of our founding father, Quaid-e-Azam

who categorically stated that  ̳... we should wholly and solely concentrate on the wellbeing of

the people, and especially of the masses and the poor‘ (Constituent Assembly of Pakistan, 11

August, 1947).


There is a failure to bring sensitivities towards human sufferings; the issue of poverty is only

reduced to numbers with no holistic view and without pragmatic solutions. Debatable economic

development indicators and increasing social injustice are rarely considered in the discourses on

poverty alleviation. Issues of illiteracy, population explosion, debt trap, extremism, and political

apathy exacerbate the situation to make it even worse, thus causing a never-ending spiral of

human misery. These issues can only be addressed in a holistic manner. Solving these problems

requires firm commitment, perpetual motivation, and consistent accountability of concerned

stakeholders particularly media. Media can play a pivotal role in highlighting the causes,

identifying the solutions, suggesting policy directions, and generating social mobilization.

Hence, it has a great potential to (re)create discourses on poverty alleviation and social injustice.

AMCAP-BUKC 2020 International Conference in collaboration with Bahria University Karachi

is offering a platform to media academics along with other stakeholders for the following



> Appraising challenges being faced in poverty alleviation and social justice

> Analyzing theoretical arguments, practical approaches for poverty alleviation and social


> Evaluating state policies for poverty alleviation and media

> Addressing poverty alleviation and social justice through education/media education

> Studying media frames of poverty and social injustices

> Examining local and global approaches to poverty alleviation and social justice

> Identifying the role of media and mobilizing stakeholders for poverty alleviation


AMCAP-BUKC 2020 International Conference through academic and conceptual papers aspires

to bring out healthy debates for designing and executing policies and strategies to alleviate

poverty, boost economic development and work for social justice. In addition to the general

theme and objectives, AMCAP-BUKC 2020 International Conference addresses diversity of

topics aligned with thematic sections including; Development and Communication; Gender and

Media; Media Culture and Society; Media Ethics; Digital Media; Media Education; Film

Studies; and Media Literacy.


Download Complete Conference Book 2020 Here