AMCAP is the first and the largest association of media academics in Pakistan. It is a collective effort of prominent communication scholars to promote research and address gaps in media and communication education by bringing academics of the field under one umbrella to promote research and education in the field of communication /media/journalism. It is an independent voluntary association to build collaborations to bring educational institutions and resources of Pakistan under one umbrella where the mutual exchange of knowledge can benefit all. It has been holding international media conferences since 2017 in collaboration with various public and private universities in Pakistan.

PURPOSE 

• To keep pace with the progress of modern ideas while retaining the distinct character of their own culture the Association aims to work with the media educators and professionals. 

• Purpose of the Association is to provide a common forum for their collective growth in the media and communication education and research. 

• The Association shall strive to enhance media research and education in Pakistan and make a deliberate effort to bring about an organic relationship between the individual and the society to which he or she belongs. 

• The foundations have been laid out for this by Allama Muhammad Iqbal and his school of thought. By following those foundations, it intends to acquire a balance between modern ideas and the character of our culture and arrive at a clear perception of a transcendent unity between the two. 

OBJECTIVES

The objectives of the Association are listed below:

• To provide mass communication/ media studies/ communication studies/ journalism educators and scholars a common forum for collective growth and opportunities in contemporary media and communication studies.

• To establish a platform to promote a culture of research contributions in the creation of knowledge in the communication field. 

•  To pool the resources of mass communication/ media studies/ communication studies/ journalism educationists to promote education and research.

• To collaborate at the national and international level in the domain of mass communication/ media studies/ communication studies/ journalism academics.

• To develop and enhance networking among mass communication/ media studies/ communication studies/ journalism educationists for joint academic ventures.

• To take initiatives to improve the quality and standards of existing media education curriculums and suggest reforms keeping the national and international needs in mind.

• To improve academic writings and mass media teaching skills for existing and future mass communication/ media studies/ communication studies/ journalism academicians. 

• To take the initiative to incorporate the latest modules on the handling of modern technological tools in education and research of mass communication/ media studies/ communication studies/ journalism for educationists, students, and media practitioners.

• To collaborate at the national and international level with various organizations, educational institutions, and associations.

• To create awareness of contemporary issues of national and international importance.

• To hold national and international talks, lectures, workshops, seminars, and conferences regularly. 

• To develop a liaison with academia, the media industry, and the government.

• To establish training/teaching/educational institutions/centers according to the modern advancements in the discipline.

• To take initiatives for publications in the field of mass communication/ media studies/ communication studies/ journalism and related disciplines. 

• To take initiatives in broadcasting, telecasting, and digital media. 

• To take initiatives for digital publications and digital telecasting including web, mobile, and social media network sites.

• To conceptualize and execute research and development projects at national and international levels.  

• To publish research journal/s.

ACTIVITIES 

The Association will engage inter alia in the following activities:

• Organize regular meetings for networking and dialogue with all the stakeholders in mass communication/ media studies/ communication studies/ journalism education and research. 

• Organize seminars/discussions/lectures to discuss mass communication/ media studies/ communication studies/ journalism education and research problems and solutions.

• Create and maintain a website to keep all the media educationists abreast with each other’s endeavors in mass communication/ media studies/ communication studies/ journalism education and research.

• Publish research journal/s to promote research culture.

• Print various publications in the field of mass communication/ media studies/ communication studies/ journalism.

• Organize national and international conferences to share and disseminate ideas on mass communication/ media studies/ communication studies/ journalism education and research.

• Organize workshops on mass communication/ media studies/ communication studies/ journalism teaching and research.

• Conduct training and teaching modules execution for mass communication/ media studies/ communication studies/ journalism.

• Organize any other activity that the Executive Committee of AMCAP may decide from time to time.